Chanel will receive the 2025 GEM Award for High Jewellery Excellence, a recognition celebrating outstanding work in the design of high-end accessories. Current year, GEM Awards will gather influential and prominent people for the 23rd time in March in NY.
Starting from 2001, each year, Jewelers of America (JA) and the GEM Awards Committee organize one of the most anticipated events to celebrate skills and passion of those who express them through the language of jewelry. Brands and people who dare to think outside the box and launch innovative collections that attract the attention of even the most sophisticated audience are recognized and supported by acknowledging them with the High Jewellery Excellence Award. Such trailblazers contribute to maintaining and improving the status and visibility of exclusive creations all over the world.
Diamond Ruby Sapphire Necklace from the ‘Haute Joaillerie Sport’ collection. Photo from Chanel website
Last year, the line that managed to combine creative vision and exquisite workmanship was the renowned Parisian label’s ‘Haute Joaillerie Sport,’ which enhanced freedom of a woman’s body and elegance of her movements. The team that worked on it managed to stay true to the House’s signature charm and, at the same time, bring a fresh and bold aesthetic that is all about enthusiasm and awe to high jewelry. Last year was rich in major sport events, and the collection was definitely a timely debut. It was launched in Monaco and attended by the brand’s ambassador Keira Knightley, who wore a signature neckpiece in white gold with diamonds and sapphire.
Ring and earrings from the ‘Haute Joaillerie Sport’ collection. Photo from Chanel website
Amanda Gizzi, Head of Public Relations and Events at Jewelers of America, said that the French fashion trendsetter’s role in redefining the field can’t be overestimated. And what is clearly proved by the “Haute Joaillerie Sport” collection is that the fashion company’s unique ability to see and present things combined with expert craftsmanship finds its way to the hearts of modern and picky clients.
Although Coco created Chanel as a clothing brand, at some point she felt the urge to explore other spheres. From the 1920s, she experimented and designed precious jewelry, as well as costume jewelry; moreover, she dared to wear both together, which was a rebellious move at that time. But success is not about following the accepted and well-trodden path, but doing what you think is right and not being afraid to fail. Nowadays, these decorative elements are a part of the brand’s DNA, and when one says Chanel jewelry, you immediately think of its profound heritage, which is built on a strong foundation of traditional French craftsmanship. Each piece’s journey starts at the Fine Jewellery Creation Studio, where experts develop the initial sketch and finishes in the house’s atelier, where skilled artisans shape the future masterpiece. No one will argue that the brand Gabrielle created has been considered a world icon in luxury accessories because of its commitment to excellence and desire to make a difference.
Alongside the High Jewellery Excellence award, the 2025 Gala of Excellence will honor accomplishments in some other sections. On Friday evening, the audience will witness the acknowledgment of those who have profoundly influenced the world of jewelry throughout their career and showcasing the most notable designs, best practices in jewelry marketing and promotion, and pioneers in jewelry retail technology.
The 2025 GEM Awards is a unique and special occasion that brings together the sector’s most talented figures, innovators, and people who love what they do. And we are more than sure that the impact of creativity and art in luxury jewelry must be shared and celebrated.
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