Pandora to Boost Production with New Vietnam Facility


The first cut of the spade ceremony gathered representatives from the governments of Denmark and Vietman including H.E. Mr. Jacob Jensen, Danish Minister for Food, Agriculture and Fisheries, H.E. Mr. Vo Van Minh, Chairman of Binh Duong Province People´s Committee, H.E. Mr. Nicolai Prytz Danish Ambassador to Vietnam, as well as Pandora executives including CEO and President Alexander Lacik and others.

Posted on May 24, 2024

Pandora, a popular Danish contemporary jewelry manufacturer, took steps to increasingly expand in Vietnam. This marks Pandora’s first venture into manufacturing outside Thailand, where it already has three factories. Construction of a $150 million factory began last week in the southern province of Binh Duong. The facility is scheduled to commence operations in 2026 and produce 60 million pieces of jewelry annually.

As the world’s leading jewelry maker, Pandora currently derives two-thirds of its revenue from charms and bracelets. Recently the company decided to implement changes to become a “full jewelry brand” and significantly boost overall production up to 60 percent, by employing 7,000 new workers.

We are ready to start a new chapter in Vietnam. The establishment of a new manufacturing factory in Vietnam is essential to meet future needs and keep pace with our growth,” said Alexander Lacik, Pandora’s CEO and chairman.

Another well-known Danish company, LEGO, has also chosen Vietnam for its expansion and is constructing a factory in the same region.

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